LATEST MKT-101 TEST ONLINE | POPULAR MKT-101 EXAMS

Latest MKT-101 Test Online | Popular MKT-101 Exams

Latest MKT-101 Test Online | Popular MKT-101 Exams

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Tags: Latest MKT-101 Test Online, Popular MKT-101 Exams, New MKT-101 Dumps Ebook, New MKT-101 Test Simulator, Guaranteed MKT-101 Questions Answers

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Salesforce Latest MKT-101 Test Online: Build and Analyze Customer Journeys using Marketing Cloud - ExamDumpsVCE Training & Certification Courses for Professional

Our MKT-101 exam questions have the merits of intelligent application and high-effectiveness to help our clients study more leisurely. If you prepare with our MKT-101 actual exam for 20 to 30 hours, the MKT-101 exam will become a piece of cake in front of you. Not only you will find that to study for the exam is easy, but also the most important is that you will get the most accurate information that you need to pass the MKT-101 Exam.

The Salesforce MKT-101 Exam covers a range of topics, including Marketing Cloud architecture, journey builder, email marketing, data management, and analytics. You will be tested on your understanding of how to create personalized customer journeys, using Marketing Cloud tools to automate and optimize marketing campaigns, and analyzing customer behavior to improve performance.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q77-Q82):

NEW QUESTION # 77
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

  • A. Ask for an email address when a customer makes a purchase in-store.
  • B. Create an in-store SMS campaign that offers a discount for opting in.
  • C. Have customers opt in to email before they can shop online.
  • D. Require customers to provide their email address when calling customer service.

Answer: A,B


NEW QUESTION # 78
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?

  • A. A scheduled automation to send daily transactional messages.
  • B. Triggered email sends to deliver transactional messages.
  • C. A file drop automation to send transactional messages.
  • D. A manual email send for each transactional message.

Answer: B


NEW QUESTION # 79
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended?
Choose 2 answers

  • A. Leverage Concept Builder to create email templates for each individual language and populate the templates via the UI.
  • B. Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails.
  • C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
  • D. Leverage personalization strings within the email template to pull in language-specific content.

Answer: B,C

Explanation:
Two options that could be recommended for localizing email content to speak to subscribers in their own language are:
Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as looking up data from data extensions, applying conditional logic, or displaying dynamic content based on subscriber attributes or behaviors.
Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails. Enhanced dynamic content blocks are blocks that allow marketers to create personalized content based on rules and filters without coding.
Leveraging personalization strings within the email template will not help with localization, as they are used for inserting simple subscriber attributes or system information into messages. Leveraging Content Builder to create email templates for each individual language will not be efficient or scalable, as it will require creating and maintaining multiple templates for each message. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_ceb_enhanced_dynamic_content_blocks.htm&type=5


NEW QUESTION # 80
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

  • A. Website Signups
  • B. Double Opt-In
  • C. Single Opt-In
  • D. List Detective

Answer: B


NEW QUESTION # 81
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

  • A. Personalized recommendations
  • B. Preventing customers from opting out
  • C. Sending multiple emails in one day
  • D. Opting customers in automatically

Answer: A


NEW QUESTION # 82
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